Entrepreneur and unwavering community advocate Shake James established JAY Academy in 2008 as a grassroots initiative in Milwaukee.

 

The organization has since evolved over the past 15 years into a nationally recognized non-profit tailored to address the distinct needs of underserved children and families in Milwaukee. Under Shake's leadership, JAY Academy has flourished, extending its influence across every neighborhood in Milwaukee through annual programs like Adopt-A-Family and The Back-to-School Carnival. In 2024 Shake introduced the 1st 414 day sneaker speaking to his passion for the city.  His community efforts Produced in partnership with adidas Cornerstone Program - each community drive ensures that specialized resources and steadfast support reach every corner of the city, fostering the potential for each child to thrive and excel. 

 

Beyond his impactful work with JAY Academy, "Shake" James' journey is a captivating narrative that began with a chance pickup basketball game in Milwaukee, leading to a pivotal connection formed on the court with Jam Master Jay. Their friendship spanned decades, transcending continents and solidifying their shared passion for Milwaukee and Adidas.

 

 "Shake" James' life story is a remarkable tapestry woven with friendship, fashion, and legacy threads. From a Milwaukee court to the world stage, he continues to shape his narrative while honoring his lifelong friends' enduring impact and legacy. The launch of JAY Academy's Community Center in 2025 signifies another chapter in Shake's ongoing commitment to positive transformation and community empowerment.

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